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Guinness Ghana Recruitment

Guinness Ghana Recruitment 2021/2022

Guinness Ghana Recruitment – Apply Now

Guinness Ghana has published new recruitment opportunities for 2021….See Full details below

Overview of Guinness Ghana

GGBL operates in four drinks categories: Stout, Lager, RTD, and Malt categories. It as well as the distribution of spirits. It controls 75% market share of total volume.

The following positions are available at Guinness Ghana. Explore for your position of choice and then apply according to the information provided.

Available Guinness Ghana Application 2021 Positions & Details

Job Title: Net Revenue Management Manager

Role Purpose;

    • Partner with local senior stakeholders to embed NRM ways of thinking and processes into the local market Planning and Business Performance Management routines, grounded in an analytical approach
    • Act as a mini GM of a multi-functional team to develop and execute holistic business plans that drive a sustainable balance of volume and price mix growth using the outputs from NRM thinking and processes (including headline price, pack & format architecture, trade & portfolio mix, promo effectiveness and trade terms).
    • Understand and make decisions based on trade-offs between market share, volume, sales, price /mix and profit.
    • Maximize Program from a mix standpoint by holding DSM’s and Commercial Demand leads on account of what available credit of customers should purchase to maximize value.
    • Help drive joint value creation conversations with our Customers by grounding our thinking in driving value for Diageo, our Customers and their customers based on shopper insights
    • Partner with Global NRM to grow capabilities and share best practices

Top 3-5 Accountabilities;

    • Develops and implements NRM Strategies, through partnering with other functions:
      • Deliver analytics-based NRM insights and align across functions (Brand, Finance, Customer Marketing, Consumer & Shopper Insights, Supply Chain, Sales, etc.) on key outputs and opportunities to exploit across the NRM levers.
      • Support the delivery of NRM workshops to share findings, gain input, and drive decision making
      • Support the creation of selling stories that positions Diageo as an expert in this space
    • Overall performance management:
      • Understands the volume, price and mix drivers of NSV growth, using VMPC tools
      • Understands drivers of Win With 6 NRM KPIs
      • Participates in performance management forums and makes recommendations to course correct as needed
      • Partner with commercial planning/ finance/ marketing function to deliver robust AOP plans that will meet the price/mix targets
  • Market context:
    • Evaluate the overall alcohol market in terms of size and growth trends. Consider breakdown by category/ brand / price tier/ key competitors
    • Evaluate Diageo’s performance within the market – understand differences in profitability between key brands/ categories/ channels/ customers
    • Drives multi-lens market analyses (5Cs: context, consumer, customer, competition and climate) for pricing opportunity identification and impact estimation
    • Co-ordinate with Cat Dev/ Marketing/ Shopper insights to consolidate already existing information in this space
  • Headline price
    • Completes consumer price ladders and value chain analysis for priority SKUSs/ brands/ categories/ channels
    • Proposes pricing opportunities and develops pricing scenarios with Brand/Sales
    • Understands price elasticity by key SKUs & brands, and determines relevant price change recommendations
    • Estimates the impact on the Diageo P&L, customer/ distributor margins, and market share of pricing recommendations.
    • Monitors pricing execution (e.g., consolidate and create summary reports across accounts, channels, regions)
  • Trade and Portfolio Mix:
    • Delivers recommendations on the correct assortment & distribution of products to meet key shopping missions and to win profitable market share
    • Understands drivers of trade-up/premiumization/ different formats and impact on Diageo P&L and customer/ distributor P&L
  • Promotional effectiveness:
    • Understands current allocation of promotional investment – by brand/ category/ customer/ channel and by promo mechanic/ seasonality
    • Understands the strategic purpose of the promotion – e.g. improve ROI, drive trial/ penetration, or drive basket size.
    • Identifies promo opportunities based on M&E analysis
    • Consolidates all promotional recommendations into “golden rules” or promo guidelines for the channel/ market
    • Coaches account managers on turning insights into actions and promo effectiveness strategy execution
    • Provides (analytical) support to sales function in promotion decisions and calendar optimization.
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How to Apply

Interested applicants should CLICK HERE to apply.

Job Title: Reserve Account Manager


  • Strong ownership of the senior customer relationship through effective negotiation, persuasion and conflict management/resolution skills
  • Skilled in developing customer collaboration and commitment at all stages of the value chain and ability to negotiate to achieve value
  • Creates the conditions for an amazing relationship with the customer through great cross-functional behaviors and ways of working

Externally focused Commercial Strategy Development and execution

  • Uses strong understanding of external environment to drive the creation and execution of a clear and powerful commercial plans
  • Unlocks consumer and shopper insights to generate breakthrough performance
  • Champions compliance and ethics in business delivery

Development and delivery of customer plan;

  • Ability to understand customer requirements and match these to specific Diageo propositions
  • Makes proactive and reactive recommendations  in order to beat the competition
  • Highly analytical and curious, always looking for an opportunity with the ability to search and spin proactively within and outside the channel

Brilliant Execution

  • Mastery in the deployment of programmes and tools that maximize sustainable profit for the territory including trade terms, pricing strategy & promotional effectiveness
  • Able to identify and prioritize highest value creating activities and role models RAPID approach to swift, effective decision making.
  • Effectively balances short and long term performance goals in planning, execution and evaluation of activity
  • Develop and execute consumer and customer JUBP with defined customers, aligning these to brand and channel objectives
  • Effective Time Management and ability to work autonomously at times on multiple projects or initiatives
  • Working closely with customers and internal stake holders to build Qtrly, half yearly, and annual business reviews as required
  • Ensure execution of trading terms
  • Drive and develop a high performing team culture, Embed capability training and coaching plans
  • Represent Brand Diageo professionally and authentically
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  • College graduate with 4+ years of experience
  • Industry knowledge of premium brands within the liquor space
  • Strong commercial acumen to understand where best to invest brand/trade funds to maximize ROI
  • Highly skilled in fostering commitment through negotiation skills, resolving conflict and creating collaborative relationships
  • Good understanding of distributors, key customers and competitors: their businesses and their shoppers / drinkers
  • Passion for luxury goods marketing and understanding of marketing principles in this area (experience in luxury industry preferred)
  • Superior presentation and communication skills
  • Understanding of Ghana’s influential venues and reserve products is beneficial but not essential
  • Distributor experience/management a plus
  • Expected to be extremely self-motivated and goal-oriented
  • Strong organizational, communication and influencing skills are required
  • Experience in developing sustainable high-performing teams or someone who passionate about the success of others and ready to lead into a leadership role (we take coaching of others seriously, so you will need to be a born leader).
  • Experience in building and executing robust field sales strategies
  • Outcomes focused individual with tangible results to back it up
  • Proven track record in recognizing commercial opportunities
  • Confident in handling variety of technology applications
  • Proven track record in delivery of commercial metrics and sale growth initiatives
  • Highly numerical with experience in the development of profitable customer propositions
  • Comprehensive understanding of key commercial measures
  • Experience of engaging cross-functionally and with senior leaders within the organization
  • Understanding of productivity measurement and reporting systems.
  • An ability to build and leverage relationships with customers supported by proven negotiations skills capability
  • Good numerical ability and understanding of financial measures
  • Ability to structure and present compelling commercial arguments
  • Excellent verbal communication  and personal organizational skills

Your approach:

  • Able to motivate and energise through vision and goals setting
  • Positive and with an abundance of energy
  • Relationship focused person
  • Commercially savvy
  • Strong values and integrity within a customer-first approach
  • Ambitious and opportunistic

How to Apply

Interested applicants should CLICK HERE to apply.

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