DUC Bachelor of Business Administration (Marketing)

DUC Bachelor of Business Administration (Marketing)

Bachelor of Business Administration (Marketing)

The BBA in marketing programme at Dominion’s School of Business is specifically designed to assist students to acquire effective and efficient skills that will make them effective marketing professionals. It helps students to understand, conceptualise, analyse and resolve marketing problems.

The BBA in Marketing focuses on all the aspects of business administration, which includes accounting, human resources, marketing, information systems, finance and international business. By focusing on both business and consumer needs, this degree offers an effective approach to the theory and practice of marketing management and provides students with the opportunities to get real business experience before graduating.


This programme aims to provide a broad education and training in modern business profile, suitable for a wide range of students in key areas of business management and other allied disciplines. This is to enable students gain tools for critical reflection and competence to use their acquired knowledge as facilitators of commercial enterprise and economic growth and development.

Goal & Objectives:

To produce skilled persons in the field of business administration for employment in both public and private sectors of the economy, and other organisations where such skills and disciplines are required. Students are therefore exposed to courses that will equip them with the knowledge, understanding and skills for employing reflective and objective critical thinking in their fields of endeavour in order to contribute meaningfully in creating value for organisations, and become citizens capable of functioning in a highly complex, interdependent global society.

Students will gain practical knowledge, understanding and analytical skills in the core areas of marketing, management, economics, accounting, finance, marketing research and forecasting, critical thinking in their reading, researching, writing, reporting and speaking, analysis and application of theories and practices of sound business traditions and principles, skills in numeracy, IT, communications and problem solving, and the importance of the life-long pursuit of truth, acceptance of individual responsibility which will prepare students for higher research, academic and professional pursuits.